Our Core Values
As a business continually seeking to enhance the way we work, our values are myriad and ever-evolving. Nevertheless, there are four guiding principles we consistently consider when making crucial decisions about our operations and growth.
We are passionate about preserving the beauty of our planet for future generations. To uphold this commitment, we utilise renewable energy sources and sustainable materials and processes throughout our production, minimising our environmental footprint and creating art that reflects our values.
Supporting Education & Creativity
We recognize the power of education and artistic expression to inspire change and empower individuals. By allocating 10% of our profits to educational and artistic organisations and charities, we strive to cultivate talent, spark innovation, and create opportunities for personal and community growth.
Each of our exclusive prints tells a compelling story, designed to transform spaces and foster a connection with the world around us. We take pride in our meticulous attention to detail, ensuring that every piece we create meets the highest standards of artistic excellence.
Building a Purpose-driven Community
Our vision goes beyond the art itself; we strive to cultivate a community of like-minded individuals who share our passion for beauty, sustainability, and meaningful giving. Together, we can inspire change, promote the importance of education and artistic expression, and leave a lasting impact on the world.
Our Founding Story
Our story is an ongoing journey, a truth shared by individuals and companies alike. The following offers a high-level glimpse into who we are, the inspiration behind Elkli & Hart, and some of our core beliefs. The accompanying photographs showcase the various times and places that have shaped our narrative. If you're interested in learning more about Jake Hopking, our founder and creative lead, we invite you to explore his background story.
As a young boy of just 12 years, Jake Hopking discovered the enchanting world of photography when he bought his first SLR camera, a Nikon FM — which he still uses to this day.
Capturing the awe-inspiring beauty of nature through his lens, he found himself irresistibly drawn to the magical interplay of light, colour, and form. Over the years, his passion for photography grew in tandem with his exploration of various creative fields, such as graphic design, front-end development, and software engineering.
* * *
Jake Hopking's journey led him to live in the breathtaking landscapes of New Zealand for five years and immerse himself in the rich culture of Japan for a year and a half.
It was during these transformative experiences that he came to understand the true power of both art and nature — and its potential to heal, connect, and inspire the human spirit.
* * *
One warm spring afternoon in Japan, as cherry blossoms gently floated through the air, Jake Hopking found himself deep in conversation with a wise, elderly Japanese artist and fellow coffee lover.
The artist shared a simple, yet thought-provoking, Japanese proverb that resonated with him: "Ten people, ten colours'' (十人十色, Juunintoiro), meaning that everyone has their own unique perspective and potential for creativity.
This simple yet profound insight ignited a spark within Jake Hopking. He realised the vital importance of a balanced, holistic education that nurtures the innate creativity within each individual, empowering them to express themselves freely and reach their full potential. He recalled his time in Africa, where he worked alongside a charity to build a school and witnessed the life-changing power of education for the children and their community.
With the wisdom of the Japanese proverb guiding him, Jake Hopking envisioned a brand that would embody the transformative power of art and nature, while championing the importance of a balanced education that nurtures the creative spirit. Thus, Elkli & Hart was born – a brand dedicated to creating exclusive, gallery-quality photographic and mixed-media prints that not only celebrate the beauty of our world but also support educational and artistic causes.
* * *
Drawing from his multicultural family and a wealth of international experiences, Jake Hopking understands the value of embracing diverse perspectives and ideas.
He believes that businesses can be a force for good when they prioritise social responsibility and strive to challenge the status quo. With Elkli & Hart, we seek to unite people across the globe in a shared appreciation for art, education, sustainability, and innovation.
Today, Elkli & Hart stands as a testament to Jake Hopking's passion, vision, and dedication. Each beautiful print we create tells a story that reflects the beauty, resilience, and interconnectedness of our world. Through our commitment to supporting educational and artistic causes, we strive to create a brighter, more compassionate world – one where every individual can embrace their unique colours, and where every captivating image has the power to inspire change.
The photographer behind the lens
Embark on a journey with Elkli & Hart's founder, whose life is interwoven with art, technology, and a passion for social change. Discover his inspirations, core beliefs, and the driving force behind this innovative and purpose-driven venture.Read full story